Overview
Pick the route that fits
All three trace the image into vector paths. They differ in how much you set up yourself and what you need installed.
- Online converter
- No install or settings. Upload, compare, download.
- Illustrator Image Trace
- Part of an Adobe subscription. Presets and sliders for fine control.
- Inkscape Trace Bitmap
- Free and open source. More manual setup for multi-color logos.
- Redrawing
- A designer rebuilds the logo by hand. Best result, slowest and most expensive.
Option 1
With Vectorizer Studio
Upload the logo
Drop a PNG, JPG, WebP, GIF or BMP onto the converter.
Compare
Drag the divider and zoom in on corners and lettering.
Download the SVG
Each color comes back as one path, with gradients kept as SVG gradients.
Option 2
With Illustrator Image Trace
Place the image
Open a document and choose File > Place, then select the logo image.
Open the Image Trace panel
Choose Window > Image Trace and pick a preset such as Black and White Logo or 3 Colors.
Adjust the settings
Set the number of colors and use Paths, Corners and Noise to balance detail against smoothness.
Expand and save
Click Expand in the toolbar to turn the trace into editable paths, then use File > Save As or Export to save an SVG.
Option 3
With Inkscape Trace Bitmap
Import the image
Choose File > Import and select the logo image.
Open Trace Bitmap
Select the image and choose Path > Trace Bitmap.
Choose a mode
Use Brightness cutoff for one-color logos, or Multiple scans with a color count for multi-color ones, then click Apply.
Delete the original and save
Move the traced result aside, delete the bitmap underneath, and save as Plain SVG.
Whichever route you take
Check these before you use the logo
- Corners stay sharp and curves stay smooth when you zoom in.
- Small text and thin lines are complete.
- The number of colors matches the logo, with no stray in-between shades.
- There is no leftover background shape, unless you want one.